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Friday, November 6, 2009
Looking at the Future of the American Fleet - Chrysler Fiat CEO Unveils Vehicle Shift
Chrysler Fiat unveiled vehicle plans from 2010 to 2014, revealing a strategy that emphasizes fuel efficiency over new technology, and includes new micro-class vehicles.
The company plans to increase the percentage of four cylinder and six cylinder engines currently in the fleet, while decreasing gas guzzling eight cylinder engines. Additionally, the share of diesel vehicles will increase from 9% to 14%. Small and micro vehicles are projected to make up 11% of the company's offerings.
Surprisingly to many, Chrysler Fiat's presentation did not include an expansion of hybrid or all-electric vehicles.
Fiat has a successful record in Europe, especially with its compact and subcompact cars. While models like the Panda and 500C have proved popular overseas, nothing like them were available in the US. Hope is now there for seeing these models in the US market, as Fiat models plan to compose 58% of Chrysler's model share by 2014.
The company plans to increase the percentage of four cylinder and six cylinder engines currently in the fleet, while decreasing gas guzzling eight cylinder engines. Additionally, the share of diesel vehicles will increase from 9% to 14%. Small and micro vehicles are projected to make up 11% of the company's offerings.
Surprisingly to many, Chrysler Fiat's presentation did not include an expansion of hybrid or all-electric vehicles.
Fiat has a successful record in Europe, especially with its compact and subcompact cars. While models like the Panda and 500C have proved popular overseas, nothing like them were available in the US. Hope is now there for seeing these models in the US market, as Fiat models plan to compose 58% of Chrysler's model share by 2014.
posted by Amanda Voss at 4:02 PM
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